Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Office 365 Groups: Your apps under one roof

People often have dozens of tabs open in their web browsers to access services that help them with work or catch up on social media. As a result, it’s difficult to keep track of all of them and get the information you need. Office 365 Groups solves this problem with Connectors, a new feature that […]

Keeping Facebook and Twitter safe from hackers

Keep your guard up! Pranksters, malicious attackers, and hackers come in different forms, but they are all after your online privacy and security — especially on social media. There are several things you can do to protect your Facebook and Twitter accounts. Lock screens exist for a reason Lock all your computing devices as soon […]

How to boost your SMB’s social media presence

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

Which social media platform is best for you?

Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses […]

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and […]

7 ways to more retweets

It can be discouraging for any business to post a thoughtful tweet in the morning just to see that it barely has any retweets by the end of the day. To maximize your tweets’ exposure, consider these 7 ways to increase your retweets. Schedule your tweets There is absolutely no point in tweeting out any […]

Leave no room for hackers to operate

Pranksters, malicious attackers, extremists — hackers come in different forms, but they all have one thing in mind: compromising your online privacy and security. Some of them specialize in hacking social media, but don’t fret; there are several things you can do to protect your Facebook or Twitter account. Lockscreens exist for a reason Make […]

How to make social media marketing work for you

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out quite a lot. And to […]

How to leverage social media effectively

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips on how to use your […]