As of 2020, there are already 3.96 billion people around the world actively using social media. So whether you’re a small business or a big corporation, you must have a social media presence. Having one will help you boost brand awareness and connect with your customers, which can increase your sales.
While opening social media accounts for your brand is easy, consistently delivering fresh content can be tough. But don’t worry, we’ve rounded up six social media content ideas you can use to keep your followers engaged.
- Share user-generated content (UGC)
The great thing about social media is that brands aren’t the only ones talking about their products and services — their followers do that, too. Sometimes, customers tag the respective brands when they post photos and videos of themselves dining out, trying out new clothes, or availing treatments.
You can share your customers’ posts, of course with their consent, on your social media pages. This helps you build stronger relationships with them while also generating leads. When people see content from real customers, they are more likely to trust your company and do business with you. In fact, 70% of people say that UGC highly influences their purchasing decisions.
- Create regular weekly themed posts
Social media feeds can easily look like a compilation of random posts. A great way to change that is to interact with your followers regularly using themes. For example, on Mondays, you can publish content that aims to inspire them for the week ahead. Then, on Fridays, you can feature highlights from the week that they might have missed.
You can also participate in Throwback Thursdays (#TBT), which trends on social media every Thursday. This is a fun way for you to engage your followers while showing bits of your company’s history.
- Host a contest or giveaway
Social media users love freebies, so running a contest and giveaway is a surefire way to boost engagement. In fact, data from Tailwind shows that 91% of Instagram posts that have over 1,000 likes or comments are connected to a contest. What’s more, accounts that regularly host contests grow 70% faster than those that don’t.
When choosing something to give away, it’s best to stick to brand-related prizes such as free products or a membership. This is because big-ticket, unrelated items may attract freebie-seekers who are less likely to become long-term followers.
Finally, come up with mechanics that make it easy for people to join but also helps build brand awareness. For example, you can ask them to post about your brand, tag their friends, or use certain hashtags.
- Ask users to participate in an AMA
An AMA (ask me anything) is an interactive post where people submit questions for you to answer. Some brands do this using the Questions sticker on Instagram’s Stories, while others use Facebook Live.
By running an AMA, you can achieve the following:
- Put a face to the brand whom people can relate to.
- Raise awareness about the brand and educate about your products or services without sounding “salesy.”
- Share stories such as personal challenges and successes.
- Learn about the concerns and interests of your followers.
- Show what happens behind the scenes
Give your followers a behind-the-scenes look at your company. You can share snapshots of your workspace, company parties, or daily office antics. This type of posts signals authenticity, enabling you to build stronger connections with your audience. It also shows them that behind the brand is a group of people who work hard to provide quality products and services.
- Conduct a social media takeover
A creative way to inject new life into your feed is to hand off your social media account to an influencer, celebrity, or an industry expert for a limited period of time so they can post their own content. The food site Food Republic, for example, allows popular chefs from around the world to take over their Instagram account for a day. By doing so, they are able to provide fresh content and also attract those chefs’ followers.
Leveraging social media is a great way to get ahead of competition. But to sustain it, you’ll need efficient and customized IT solutions. Good thing you can turn to the technology experts of SpectrumWise. Schedule a FREE consultation with us today.