Over the years, technology has greatly impacted the real estate industry. Not only has technology helped real estate companies automate repetitive tasks and increase productivity, but it has also helped them reach more prospective buyers. It is no surprise then that in 2020, 53% of real estate firms directly invested in at least one company that creates real estate IT solutions (i.e., PropTech company). Therefore, if you want your firm to be competitive, you must leverage technologies, such as the following:
1. Property listing program
According to the 2021 NAR Home Buyer and Seller Generational Trends Report, 43% of all buyers first looked online for properties for sale.