The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

Why businesses should care about customer experience

Bad customer service experience, such as speaking with a rude staff or receiving a damaged item, can push away customers and negatively impact a company's bottom line. Negative word of mouth can also give the company a bad reputation.

As a business, it's imperative that you satisfy customers as they are the lifeblood of your success.

How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]

How business intelligence can help small businesses

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. […]

5 Effective steps to handle workplace conflict

In a perfect workplace, everybody gets along smoothly. There is no conflict of ideas or clash of personalities, and work is done uninterruptedly.

Alas, that’s not how it is in the real world. Office drama is a frequent occurrence, with tensions often running high.

Reasons why a CRM is good for your business

Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the […]