Overworking causes people a great amount of stress and anxiety. This, in turn, can lead to an array of medical and mental health problems, and in worst-case scenarios, even death.

And the COVID-19 pandemic is largely seen as an aggravating factor. For many companies, the pandemic didn’t result in a reduction of work; it simply upended the way many employees work, resulting in undue stress.

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get […]

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, […]

Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration. USB flash drives USB […]

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

2020 was a tough year for most of us, as the COVID-19 pandemic didn’t only bring in a health crisis but an economic one as well. The majority of businesses had to close up shop temporarily due to stay-at-home orders, and most also had to adopt remote work setups with little to no planning.

Bad customer service experience, such as speaking with a rude staff or receiving a damaged item, can push away customers and negatively impact a company's bottom line. Negative word of mouth can also give the company a bad reputation.

As a business, it's imperative that you satisfy customers as they are the lifeblood of your success.

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]

In 2020, a pandemic-stricken world found itself heavily relying on technology to continue social functions and solve daily tasks. For instance, academic institutions had to implement distance learning en masse, and the majority of businesses had to switch to remote work setups to maintain operations.