6 Effective ways to avoid overworking

Overworking causes people a great amount of stress and anxiety. This, in turn, can lead to an array of medical and mental health problems, and in worst-case scenarios, even death.

And the COVID-19 pandemic is largely seen as an aggravating factor. For many companies, the pandemic didn’t result in a reduction of work; it simply upended the way many employees work, resulting in undue stress.

Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get […]

7 Types of video content for effective marketing

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, […]

The best data backup solutions for your business

Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration. USB flash drives USB […]

The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

Why businesses should care about customer experience

Bad customer service experience, such as speaking with a rude staff or receiving a damaged item, can push away customers and negatively impact a company's bottom line. Negative word of mouth can also give the company a bad reputation.

As a business, it's imperative that you satisfy customers as they are the lifeblood of your success.

How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]