How to best use popular social media platforms to grow your business

Policies that limit operating capacity and encourage social distancing pose a threat to North Carolina businesses that rely on traditional marketing methods, like word of mouth and distribution of flyers. If your business is one of those bound to be affected by the new normal, keep in mind that every modern business problem calls for a modern business solution.

Reasons to automate small-business marketing

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts. Inbound lead assignment When you have phone calls, emails, and meetings piling up, […]

Choosing the best MSP for your business

Technology underpins nearly every aspect of modern business processes. The problem is that managing technology can be complex and tedious. This is where managed IT services providers (MSPs) come in. Whether a company needs software to record customers’ data, network infrastructure management, or cloud technology, MSPs can provide these services and much more. MSPs defined […]

3 Disaster recovery myths, debunked

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to some DR myths that can safely be disregarded. Here are three of those myths, and the sooner you stop believing them, the better. Myth 1: Tape backups are the best DR solution […]

What every business owner should know about corporate social responsibility (CSR)

Imagine that Company A and Company B were sold similar products in Charlotte, North Carolina, but Company A donated a part of its sales to environmental causes and Company B did not. There’s a bigger chance that customers would choose the former. After all, picking Company A demonstrates ethical behavior, and buying their products benefits the environment.

Unpleasant-looking website elements you need to fix

Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy […]

Top tips for making your website look awesome

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a […]

How MSPs are supporting clients during the COVID-19 pandemic

The COVID-19 pandemic and the sweeping shutdowns to contain the spread of the virus brought about significant impacts on businesses. Many small companies realized they lacked the resources to rapidly adopt a remote work setup and tapped their IT partners to help address their technology demands. Here’s how managed IT services providers (MSPs) are rising […]